The odds are, since I’m writing this in a blog, that I am probably preaching to the choir. I certainly don’t stake any claim as a master Christian blogger or social media maven. Yet, as I become more involved in writing blogs, reading blogs, commenting on blogs, and involving myself in the blog/social media community, I cannot help but think how important blogging is, or could be, for pastors. Of course I realize that I am nowhere even close to being unique in having this sort of epiphany. The power of blogs and other social media platforms is readily apparent.
Blogging, tweeting, and the power of social media should not just be employed by pastors of large churches. Without citing any sort of statistics, If your congregation, home church, life group, etc, is made up people ranging from 16-50 years of age, the odds are that your “tribe” is at least minimally acquainted with technology and social media. I would even venture to guess that a large and growing portion of your congregation has smart phones of some sort. Americans love their gadgets. As a pastor, no matter what size your church, it is irresponsible to not take advantage of the tools available to reach your audience in every way possible; especially since many of the tools are free. Continue reading